Cropp fits in with the streetwear fashion, making it easier for customers to create their own style thanks to women's and men's collections, complemented by a wide range of accessories and shoes. A brand helps to express emotions and cross borders. He draws inspiration from contemporary culture and music, creatively mixing them in projects with the latest catwalk trends. When designing, he collaborates with visual artists, illustrators and graffiti artists from around the world. The brand has been supporting cultural events related to street art for many years.